Faith • Truth • Wonder
Why BTFM exists — not simply what we sell.
Our Story
Named for the hour before dawn.
Before The First Morning™ is named for the quiet moment before the light arrives — when what you believe is the only thing you're standing on.
BTFM began with a conviction that children deserve to encounter Scripture in a way they can hold, color, read aloud and return to. Not a lecture. Something they want to pick up again.
That conviction now reaches beyond the home. Our materials are built for Sunday school rooms, classrooms, chaplaincy visits, shelters, prisons and outreach teams — anywhere someone is trying to explain hope to a person who needs it.
C. Anthony Sherman
Founder / Visionary — BTFM
What We Stand On
Mission, Vision, Purpose & Core Values
BTFM exists for a reason that comes before the product line. These four statements govern everything we make and every room we hope it reaches.
Mission
To carry truth to the next generation
We place Bible-centered learning tools into the hands of families, churches, schools and outreach ministries, so that faith is taught early, clearly, and with joy.
Vision
A generation awake before the morning
We envision children and families across every community who know Scripture, recognize truth, and carry hope into the places they go.
Purpose
More than products
Every resource we publish is built to start a conversation about God, not simply to be purchased, used, and shelved.
Core Values
How we work
- Faith first, in everything we publish
- Truth told plainly and without compromise
- Wonder — learning should feel like discovery
- Excellence as an act of stewardship
- Access for every family, church and school
Where Our Resources Go
Built for every room we hope to reach.
Families
Churches
Schools
Communities
Outreach & Ministry
Faith • Truth • Wonder
"Weeping may endure for a night, but joy cometh in the morning."
Psalm 30:5